A beautiful incentive program entitled Reach for L.L.Bean, included a flash movie and letterpress books. Art Direction and Design, Teresa Otul Cummings, Video, Images and Editing by George Bennington, Letterpress Books by Scott Mullenberg, Illustration by Bruce Hutchinson. The concept was to create a flash movie, in letterbox format, to show an audience at the program launch, then the imagery would act as a screensaver for employees' computer screens. They could then relaunch the short 2 minute film, by selecting the center image. The name of the incentive program was Reach, so visual metaphors for the word reach were used throughout the film. Superimosed scratchboard illustrations from Bruce Hutchinson over the video were added as an additional layer of imagery.
View this short film at
http://slickfishstudios.com/reach/
