Designing an apparel line on your own is no easy task. Compounded by a limited promotional budget, I was perplexed as to how to make this brand seem bigger than it was. We opted for the wide open spaces of Utah, a brilliant photographer, and some incredible backdrops. The first was shot in the mountains. The second was shot at about 5:00 a.m. on the Salt Flats in Utah, along the border of Nevada. 3 people and a truck is all it took to get this amazing shot thanks to photographer, Butch Adams. The yoga apparel line was created and designed by Teresa Otul Cummings, along with some talented assistance from a team of freelancers. One thing this client has taught me is you can create some great work on a small budget. To see more of this yoga apparel line and brand development please visit my website at www.otulcummings.com
