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| Storefront window designs for a city block in Dallas, using the fabulous Rodney Smith stock photography. This was part of an urban renewal project that spoke to The Glory Days of Dallas. |
Storefront Window Designs
New Look for Sportsman
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| A fresh look for the sportsman segment using a guide dog as an iconic mark. Design was to be used across all channels including apparel and tv. |
X10 Carbon Lifestyle Products Identity
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| A unique start up lifestyle product line that uses the fabrications of X10 Carbon materials. |
Identity for Medical Screening Company
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| Lifeline Screening identity design for a national medical screening company. |
Identity for Venture Capitalist
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| A venture capitalist group in San Francisco identity campaign and ads were created for Mad Dog Ventures. Their tag line is "aggressive tactics in a volatile business environment". Using a sense of humor always resonates with the consumer, no matter how serious the subject. Using the whimsical stock images of the dogs with the humorous headlines leaves a memorable and approachable impression for this firm. |
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| The headline "Sensitivity Training is for Poodles" is a humorous take an a very serious approach to reorganizing and infusing new business with the energy and tenacity they need to succeed in a volatile business environment. |
Creative for L.L.Bean's 100th Anniversary
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Being asked to contribute to the creative for the L.L.Bean 100th anniversary was a great honor. Particularly since the other particpants were Pentagram Design and TDA in Boulder. I was honored that my work was selected amongst this formidable competition. This is a wonderful company with a great heritage, and I really enjoyed using the old catalogs as artwork for the site and packaging designs. |
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Collateral using archival catalog art and a simple message.
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| Their iconic product with a modern interpretation. |
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| Heritage catalog art and pages were used to create a beautiful packaging system. |
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