 |
| A venture capitalist group in San Francisco identity campaign and ads were created for Mad Dog Ventures. Their tag line is "aggressive tactics in a volatile business environment". Using a sense of humor always resonates with the consumer, no matter how serious the subject. Using the whimsical stock images of the dogs with the humorous headlines leaves a memorable and approachable impression for this firm. |
 |
| The headline "Sensitivity Training is for Poodles" is a humorous take an a very serious approach to reorganizing and infusing new business with the energy and tenacity they need to succeed in a volatile business environment. |
